Select Works
JANUARY 2024
A transitional winter mariner collection grounded in J.Crew’s coastal heritage, with a focus on elevated essentials and updated denim offerings.
Holiday 2023Shine on for Holiday. A seasonal assortment that thoughtfully interprets market trends through J.Crew’s brand lens, featuring elevated editorial and focused storytelling.
AUTUMN 2023
Creative direction and concept design for J.Crew’s Autumn 2023 collection, offering considered shapes, superior quality, and accessible, everyday luxury.
FEBRUARY 2024A pre-Spring collection that celebrates the multi-faceted dynamism of modern women, with an emphasis on tailored workwear.
RESORT 2024A lifestyled resort collection shot and art directed through the lens of a long-standing brand partner, the influencer Zippy Seven.
MARCH 2024A Spring collection grounded in the brand’s house codes of utility-inflected heritage of durables, swimwear, and linen. Lifestyled shoots allude to J.Crew’s aspirational archival Departures catalogs.
APRIL 2024A wanderlust-fueled vacation capsule with a focus on breezy linens and swimwear, set amongst the rugged coastline of Baja Sur - which served as another extension of the brand’s revival of their archival Departures catalogs.
MAY 2024A nautical-inflected narrative for the modern voyager, brought to life via a sailboat-set editorial that charts the course for the season ahead.
JUNE 2024A siren song for Summer awash in seaside sensuality. Drawing on the mythos of mermaids, a collection and editorial that evokes the shimmer of sunlight on the sea. The wet look, reimagined.
JULY 2024A sun-soaked collaboration with independent designer, Maryam Nassir Zadeh, captured against the rugged beauty of the Balearics. A sunlit state of mind.
AUGUST 2024The spirit of Summer’s end, spent by the sea. Maritime classics and a lifestyle-centric editorial with multi-generational appeal, recalling brand heritage and bridging past and present.
SEPTEMBER 2024A return to class - with cultivated irreverence. The enduring appeal of prep codes through a modern, personal lens, captured by Theo Wenner in Central Park.
OCTOBER 2024A textured narrative of Autumn, with a heritage-centric collection and multi-generational editorial shot in Wales.
HOLIDAY 2024A casually decadent Holiday collection and campaign inspired by the gilded glamour of Edith Wharton, remixed through the minimal, seductive lens of 90s films like Metropolitan and Eyes Wide Shut.
SPRING 2025A modern literary salon brought to life for J.Crew through a collection grounded in academic staples and multi-faceted storytelling that tapped into the cultural zeitgeist and celebrated curiosity and intellectualism.
J.Crew x USA SWIMMINGA splash-making partnership between J.Crew and USA Swimming for the Paris 2024 Olympics.
HOLIDAY 2025Creative directed the Anna October Holiday campaign, shot in studio in Kyiv.
Summer 2025Creative directed, produced, and styled the Anna October Summer campaign, shot against the rugged beauty of Costa Brava.
ANNA OCTOBERI’m currently leading the global brand evolution for Anna October, the Ukrainian luxury womenswear label. From brand messaging to seasonal content and campaign creative, I’m shaping a cohesive, elevated presence and refining the brand’s aesthetic and positioning.
fall 2025Creative directed, produced, and styled the Anna October Fall campaign, shot in Paris.
SUMMER 2023
A collection that left a lasting impression. A dolce vita-inspired collection that evoked sun-soaked summer holidays and reignited meaningful lifestyled storytelling for J.Crew.
SPRING 2023Creative direction and concept design for J.Crew’s spring collection, which heralded brand codes and heritage made modern. Launched contemporaneously with the brand’s 40th anniversary, this seasonal collection remixed and modernized classics and launched the brand into a new era.
HOLIDAY 2022
Seasonal collection that amplified and evolved the J.Crew’s new creative direction. Pieces that are made for both following the dress code…
…and breaking it.
CREWCUTS
A holistic reset for brand vision with a distinct point of view and elevated brand identity for J.Crew’s approach to childrenswear.
TAILORING + WORKWEARThoughtfully researched foundational creative direction for J.Crew’s tailored workwear assortment.
ART DIRECTION + brand storytelling An elevated, 360-degree approach to brand concept and storytelling, strategically elevating the brand across all touchpoints.
Brand partners + TALENT
An evolving community of trailblazers that represents the dynamic nature of modern womanhood. Meaningful social partnerships, talent casting, and product collaborations that offer an inclusive expansion of versatile brand vision.