I continually partner with stylists, art directors, and creative leads to ensure a consistently elevated brand vision that further positions J.Crew within the dialogue of cultural relevance. This results in 360-degree storytelling from concept to customer, creating a curated balance of studio-based editorial and lifestyle-centric storytelling with a nod to brand myth and history.

I thoughtfully identify trends and items to amplify that speak to the zeitgeist and demonstrate our cultural awareness. Simple, streamlined storytelling and clear edits magnify big ideas through an elevated yet accessible editorial lens. This display nimbleness to remain relevant and meaningfully move with culture. In an image-saturated world with lightning-fast micro-trend cycles, it is essential to identify natural points of connection with brand identity in order to preserve brand authority and competitive advantage.