Heralding the season ahead, my approach to this collection was grounded in an embrace of casual glamour. Leveraging J.Crew’s storied embrace of ‘surprise-and-delight’ moments and market trends, new embellishment techniques give our customer encouragement to shine bright. Menswear-inflected tailoring is updated with modern proportions. Balancing the brand’s rugged prep heritage with party-ready festivity, this season’s editorial was shot on the Celtic coast with a curated cast of talented women from our thoughtfully cultivated Collective.

Focused storytelling and editorial content speak to market zeitgeists grounded in research that thoughtfully interprets trend through a brand-right lens. This includes high-shine metals, vermilion, underwear-as-outerwear, and surface interest. Beyond conceptualizing the seasonal collection, I partnered closely with stylists, art directors, and creative leads to translate these insights into compelling assets that elevate the brand image and align seasonal brand initiatives.