J.Crew’s Resort 2024 collection was brought to life in partnership with a longstanding brand partner, the influencer Zippy Seven. In my road map for the seasonal direction, I proposed collaborating with some of our beloved brand ambassadors for focused, self-directed shoots. Zippy had been working with the brand for several years and is a sailor and surfer who lives along various coastlines. Her aesthetic and lifestyle is a beautiful expression of J.Crew’s coastal heritage.

For our Resort collection, Zippy was given creative freedom to shoot assets for the brand with her partner, the photographer Terence Connors. Zippy’s beautiful images evoke the brand’s lifestyled catalogs of yore, bringing dimensionality and personalization to the brand. This content brings nuance and new audiences to J.Crew’s social feeds and website, offering an elevated take on personal style through the lens of an aspirational woman.