J.Crew’s March 2024 was conceptualized as an elevated utility collection that speaks to both market trends and the brand’s heritage of seasonless durables. These utility-inflected pieces were joined by two major brand codes: swimwear and linen.  These key programs were explored through the elevated lens, with updated silhouettes and modernized offerings.

In my road map for seasonal creative direction, I proposed Mallorca as an aspirational setting for Spring editorial. The Balearics continue to captivate American audiences, and Mallorca especially has become a buzzy destination for tourism and travel. The editorial was brought to life through the lens of photographer and hotelier, Kate Bellm.