holiday 2022
I concepted and creative directed this season as a maximalist approach to Holiday dressing that updates J.Crew’s seasonal mainstays. Glittering embellishments make surfaces shimmer. Brand tenets like tartan are given new life when rendered in new silhouettes and hyberbolic scales. Silhouettes are elongated and abbreviated, skimming the body and recalling the glittery minimalism of the 90s and early 00s - a nostalgia that continues to dominate the cultural narrative.
A luscious melange of textures and colors offer confident and colorful interpretations of Holiday cheer. Maximalist textures make bold statements, while tailored suiting offers no-fuss options in deliciously unexpected tones and textiles.