The best of the best of J.Crew’s product, shrunken down to bite-sized proportions. I created holistic foundational brand identity tools for Crewcuts, resulting in an elevated brand identity and approach to childrenswear that uniquely positions us within the American market. I conducted extensive research and partnered with the product, styling, and art direction leads to rearchitect a brand vision for this segment of the brand.

Taking cues from J.Crew’s signature sense of style, I offered age-appropriate interpretations of adult fashion and styling trends for the smallest members of our crew. By creating greater alignment and a unified aesthetic between womenswear and childrenswear, I have crafted a cohesive vision for brand storytelling across divisions.