I concepted and creative directed a winter mariner concept, featuring a tight product edit grounded in elevated denim with a supporting cast of knitwear and bold metallic jewelry. This collection was conceptualized as a clear and concise palette cleanser following the excesses of holiday festivities. Leveraging J.Crew’s nautical heritage, this capsule’s editorial features lifestyled images of a road trip to the iced shores of the rugged Atlantic coast that conjure the tang of salt in the air and rhythmic crash of the waves.

Emphasizing enticing seasonless versatility, this collection was conceived to stand apart from the offerings of competitors during a markdown-driven moment. Additional assets include a style guide focusing on our elevated denim offerings. Our customer has overwhelmingly embraced novelty denim silhouettes that meaningfully speak to trend. This collection was crafted to whet that appetite.