I carefully curate and identify trailblazers, tastemakers, founders, and style authorities across industries, with a distinct point-of-view and personal sense of style. This evolving community represents the multi-faceted and dynamic nature of modern women. Social partnerships with women with a strong sense of personal style, who lead well-lived lives while being both aspirational and approachable. This has resulted in social and editorial content that evokes the lifestyled heritage of J.Crew’s catalog archive, breathing fresh life into the brand.

Working with a diverse and inclusive collection of muses whose aesthetics are synergetic with J.Crew elevates the brand. This has also included identifying and outreaching to select partners for product collaborations with celebrated female creatives, including Ukrainian designer Anna October and outdoor recreation-enthusiasts Recess Pickleball. These partnerships result in moments that surprise and delight our customer while giving us license to examine core competencies and brand codes through a fresh perspective.