I’m currently leading the global brand evolution for Anna October, the independent Ukrainian luxury womenswear label. From brand messaging to seasonal content and campaign creative, I’m shaping a cohesive, elevated presence across e-commerce, social, and email.

Select highlights include building a KPI-driven marketing strategy, elevated creative direction, boosting email open rates to 70%, rewriting all copy, editing our influencer roster, refining our brand voice, and securing an LA showroom to expand brand visibility and celebrity reach.

From strategy decks to scroll-stopping campaigns, I’ve been refining the brand's aesthetic and positioning across channels to capture our ethos, visual language, and creative direction