For Holiday, I provided creative direction on both the collection and editorial, which included a studio-shot lookbook and a campaign captured on the streets of London. The concept transformed everyday cityscapes into glamorous scenes of casual decadence - a nod to Gilded Age exteriors, seen through the minimal, seductive lens of the 1990s.

I built a mood that fused old-world glamour - inspired by Horst P. Horst, Cecil Beaton, and Edith Wharton’s gilded cages - with a modern, subversive attitude. Think: the charm of a classically trained pianist dating a former rockstar. She’s elegant but irreverent, sneaking cigarettes between courses and leaving lipstick traces on champagne flutes.

The styling channeled the gritty allure of iconic New York films like Metropolitan and Eyes Wide Shut. I wanted our customer to feel like the main character in her own story, embracing casual holiday escapism with sparkle, insouciance, and attention to every delicious detail.