I thoughtfully researched creative direction and insights for J.Crew’s tailoring and wear-to-work product and storytelling. This has encompassed competitive audits resulting in category expansion and updated silhouettes. Continual iteration of these items has resulted in the creation of top-performing styles, whose success could then be continually iterated upon. Nimble storytelling and thoughtful seeding of these items have generated significant sales revenue and name-brand recognition for franchised pieces like the Kate pant and Emily jacket. I have partnered with creative and marketing leads, stylists, and art directors to further center workwear as a tenet of the brand’s identity.