As Director of Marriott’s Luxury Group, I identify and pilot new creative talents to elevate our portfolio of brands. Romanian travel photographer, Lavinia Cernau, was one of the creatives I tapped to refresh assets for W Verbier. I worked closely with the hotel team to provide creative direction and guided them in their selection of final assets.

The final images are refined and sublime, showcasing the property and destination through a more sophisticated lens synonymous with W Hotels luxury-inflected positioning.